An Array of Outstanding Brands
Dirty Life wheels, Raceline wheels, Elite Off-Road wheels, American Outlaw wheels, and DWC wheels each add their distinct style and design to our portfolio. Their collective range ensures that Dynamic Wheel Co. has something for every driver, every vehicle, and every adventure.
The Evolution of Our Brands
Dynamic Wheel Co.’s journey from a small automotive repair business to a leading distributor of premium alloy and steel wheels began with the vision of our founder, Chris Hummer. With a deep passion for four-wheel driving and a background as a qualified diesel technician, Chris started exploring ways to enhance the off-road experience. This led to the development of our iconic brands that have since become synonymous with quality and style in the automotive industry.
A Family of Renowned Brands
At Dynamic Wheel Co., we take pride in our diverse portfolio of 11 world-class brands. From the rugged durability of Dynamic Steel Wheels to the cutting-edge designs of ICON Alloys and the off-road performance of Dirty Life Wheels, our brands cater to the unique preferences of every 4×4 enthusiast. We believe that your vehicle is an extension of your personality, and our brands are carefully curated to allow you to express your style and attitude on the road.
Our full wheel range
Setting Industry Standards
From the very beginning, Dynamic Wheel Co. has been committed to setting industry standards when it comes to alloy and steel wheels. Our founder’s extensive experience in building, racing, and even designing tread patterns for adventure-style four-wheel drives laid the foundation for our unwavering commitment to quality, strength, and aesthetic appeal. We understand that choosing the right wheels for your vehicle is not just about appearance; it’s about performance and durability.
With our brands, you can trust that you’re making a choice that will withstand whatever challenges come your way, whether you’re on or off the road.